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Content Marketing Manager

Talkdesk

Talkdesk

Marketing & Communications
San Francisco, CA, USA
Posted on Tuesday, April 16, 2024

At Talkdesk, we are courageous innovators focused on redefining the customer experience, making the impossible possible for companies globally. We champion an inclusive and diverse culture representative of the communities in which we live and serve. And, we give back to our community by volunteering our time, supporting non-profits, and minimizing our global footprint. Each day, thousands of employees, customers, and partners all over the world trust Talkdesk to deliver a better way to great experiences.

We are recognized as a cloud contact center leader by many of the most influential research organizations, including Gartner and Forrester. With $498 million in total funding, a valuation of more than $10 Billion, and a ranking of #8 on the Forbes Cloud 100 list, now is the time to be part of the Talkdesk legacy to help accelerate our success in a new decade of transformational growth.

At Talkdesk, we embrace FAST, our fundamental operating principles that define who we are as an organization. These principles drive us to make the impossible possible. FAST: Focus + Accountability + Speed = Talkdesker.

  • Focus: Focus time, energy and attention on what is most impactful for the business and thoughtful about how and when to partner with others.
  • Accountability: Hold self and others accountable to meet commitments and drive results. Accept responsibility for successes and failures.
  • Speed: Execute with agility and urgency. Act promptly, decisively, and without delay. Make good and timely decisions that keep the organization moving forward.
  • Talkdesker: YOU!

We are seeking a skilled Content Marketing Manager to spearhead our growth marketing efforts through captivating content creation, leveraging advanced AI tools where applicable. The ideal candidate will possess a passion for crafting engaging content tailored to our target audience, with a deep understanding of B2B marketing strategies. This role will involve creating a variety of content formats, including landing pages, emails, thought leadership pieces, and SEO support, with the ability to utilize AI technologies for content optimization.

Responsibilities:

  • Develop and execute a comprehensive content strategy aligned with our growth marketing objectives, integrating AI-driven content creation tools where appropriate
  • Create high-quality content across various channels, including website landing pages, email campaigns, blog posts, whitepapers, case studies, and social media, leveraging AI to scale content production while maintaining quality
  • Collaborate closely with the marketing team to ensure consistency and alignment across all initiatives
  • Conduct in-depth research on industry trends, customer needs, and competitor activity to inform content development
  • Utilize available tools and resources, including AI-driven data analysis, to optimize content for SEO and enhance organic search rankings
  • Measure and analyze the performance of content initiatives, leveraging insights to refine strategies and maximize ROI
  • Stay abreast of best practices and emerging trends in content marketing, continuously seeking opportunities for innovation and improvement

Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • Proven experience in content marketing, preferably within a B2B software or technology company
  • Exceptional writing and editing skills, with a keen eye for detail and a strong command of grammar and style
  • Demonstrated ability to create compelling, audience-focused content that drives engagement and conversion
  • Familiarity with SEO principles and best practices
  • Experience or willingness to learn how to utilize AI tools for content creation and optimization
  • Strong analytical skills, with the ability to interpret data and metrics to inform content strategy
  • Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
  • Creative thinker with a strategic mindset, capable of generating innovative content ideas aligned with business objectives
  • Collaborative team player with excellent communication and interpersonal skills

Work Environment and Physical Requirements:

Primarily office-environment work, extended periods of sitting or standing, computer-based work. Limited lifting, and equipment usage limited to computer-related equipment (keyboards, mouse, etc.)

The Talkdesk story hinges on empathy and acceptance. It is the shared goal among all Talkdeskers to empower a new kind of customer hero through our innovative software solution, and we firmly believe that the best path to success for our mission is inclusivity, diversity, and genuine acceptance. To that end, we will hire, promote, work along, cheer for, bond with, and warmly welcome into the Talkdesk family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status.