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Senior Manager of Customer Marketing



This job is no longer accepting applications

See open jobs at Rippling.
Marketing & Communications, Customer Service
San Francisco, CA, USA
Posted on Thursday, March 30, 2023
About Rippling
Rippling is the first way for businesses to manage all of their HR & IT—payroll, benefits, computers, apps, and more—in one unified workforce platform.
By connecting every business system to one source of truth for employee data, businesses can automate all of the manual work they normally need to do to make employee changes. Take onboarding, for example. With Rippling, you can just click a button and set up a new employees’ payroll, health insurance, work computer, and third-party apps—like Slack, Zoom, and Office 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.2B from the world's top investors—including Kleiner Perkins, Founders Fund, Sequoia, Bedrock, and Greenoaks—and was named one of America's best startup employers by Forbes (#12 out of 500).
About the role

As the first in role, you’ll build a deep understanding of our customers and translate those insights to meaningful stories. You’ll build trusting relationships; lead our customer advisory board; create programs and content campaigns; craft case studies and testimonials. We have a long list of customers ready to sing our product praises, all we need to do is give them the mic.

What you will do
  • Create compelling stories that highlight how we empower our customers

  • Establish strategic relationships with customers and internal stakeholders

  • Build, manage, and distribute customer content including testimonials, interviews, reviews, case studies, etc.

  • Represent the customer internally and advocate for them

  • Integrate the customer voice into everything we do including comms, social, digital, demand generation, sales, and customer success

  • Manage customer marketing initiatives and events such as conferences, newsletters, webinars, swag programs, Customer Advisory Boards, etc.

  • Identify areas of improvement across all GTM programs, content, and channels— from messaging and positioning on product landing pages to lifecycle campaigns

  • Define the short-term and long-term goals for the customer marketing program, and clearly communicate progress and KPIs to the executive team

What you will need
  • 7+ years of experience managing Customer Marketing programs at a high-growth B2B SaaS company

  • Experience in various research methods ranging from interviews and customer panels to data-driven surveys and qualitative studies

  • An understanding of how to leverage the customer voice to drive business growth

  • Strong verbal and written communication skills with the ability to distill complex information into clear, concise messaging

  • Proven ability to develop deep relationships and influence cross-functional teams

  • Results-oriented with the proven ability to measure impact of customer marketing initiatives and programs

  • Strong team building experience and project management skills

About the team

The Brand Team is a group of 35 polymaths spanning content, social, campaigns, operations and design (of all kinds). We’ve earned trust internally by setting and maintaining a very high bar. Creatively, operationally and visually. After building a world class brand identity and team, it's now time to expand our customer marketing and storytelling capabilities. That's where you come in!

Even if you don’t meet all of the requirements listed here, we still encourage you to apply. Skills can be used in lots of different ways and your life and professional experience may be relevant beyond what a list of requirements will capture. Rippling is an equal opportunity employer.

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40-mile radius of a Rippling office), Rippling considers working in the office at least three days a week under current policy to be an essential function of the employee's role.
Additional Information (IE Pay Transparency)

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your locationhere.

  • Tier 1: $155,000 - $210,000/year

  • Tier 2: $139,000 - $189,000/year

  • Tier 3: $131,000 - $179,000/year

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed above.

This job is no longer accepting applications

See open jobs at Rippling.