Senior Manager of Customer Marketing
As the first in role, you’ll build a deep understanding of our customers and translate those insights to meaningful stories. You’ll build trusting relationships; lead our customer advisory board; create programs and content campaigns; craft case studies and testimonials. We have a long list of customers ready to sing our product praises, all we need to do is give them the mic.
Create compelling stories that highlight how we empower our customers
Establish strategic relationships with customers and internal stakeholders
Build, manage, and distribute customer content including testimonials, interviews, reviews, case studies, etc.
Represent the customer internally and advocate for them
Integrate the customer voice into everything we do including comms, social, digital, demand generation, sales, and customer success
Manage customer marketing initiatives and events such as conferences, newsletters, webinars, swag programs, Customer Advisory Boards, etc.
Identify areas of improvement across all GTM programs, content, and channels— from messaging and positioning on product landing pages to lifecycle campaigns
Define the short-term and long-term goals for the customer marketing program, and clearly communicate progress and KPIs to the executive team
7+ years of experience managing Customer Marketing programs at a high-growth B2B SaaS company
Experience in various research methods ranging from interviews and customer panels to data-driven surveys and qualitative studies
An understanding of how to leverage the customer voice to drive business growth
Strong verbal and written communication skills with the ability to distill complex information into clear, concise messaging
Proven ability to develop deep relationships and influence cross-functional teams
Results-oriented with the proven ability to measure impact of customer marketing initiatives and programs
Strong team building experience and project management skills
About the team
The Brand Team is a group of 35 polymaths spanning content, social, campaigns, operations and design (of all kinds). We’ve earned trust internally by setting and maintaining a very high bar. Creatively, operationally and visually. After building a world class brand identity and team, it's now time to expand our customer marketing and storytelling capabilities. That's where you come in!
Even if you don’t meet all of the requirements listed here, we still encourage you to apply. Skills can be used in lots of different ways and your life and professional experience may be relevant beyond what a list of requirements will capture. Rippling is an equal opportunity employer.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your locationhere.
Tier 1: $155,000 - $210,000/year
Tier 2: $139,000 - $189,000/year
Tier 3: $131,000 - $179,000/year
A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed above.