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Growth Marketing Manager



Marketing & Communications, Sales & Business Development
London, UK
Posted on Wednesday, July 3, 2024

Job Description:

Remitly's vision is to transform lives with trusted financial services that transcend borders. Since 2011, we have been tirelessly delivering on our promises to people who send money around the world. Today, we are reimagining global financial services and building products that extend beyond traditional barriers to give customers access to more of the services they need, no matter where they call home. Join over 2,700 employees worldwide who are growing their careers with purpose and connection with our customers while having a positive impact on millions of people around the globe.

About the role

Remitly is looking for a growth marketing marketer to lead our programmatic programs within our EMEA & APAC marketing team. We are a group of marketers and creatives who power the growth of the European and Asia-Pacific business. Some of us are generalists, some are specialists, but all of us are passionate about serving our customers. You will define and own the strategy, ensuring it is delivered in-line with KPIs and business objectives. You will ensure all channels are aligned with our other marketing activity and have a clear plan for future growth.

We are looking for someone with extensive hands-on experience managing programmatically bought media. You will have worked in-house or at an agency and have proven experience growing these programs in a previous role from strategy to execution. Ideally for complex brands who operate across multiple countries and languages. You will be based in the UK, reporting to the Head of EMEA & APAC Growth Marketing. This will be a hybrid position, based in our London office (Fitzrovia).


You Will:

  • Develop and own our programmatic buying strategy across display, video and audio, with a focus on achieving high levels of efficient growth
  • Ensuring programmatic activity is aligned with other channels as part of our overall media strategy
  • Help recommend a marketing technology stack which allows for long-term growth of programmatic activity
  • Make best use of data to support and target campaigns, delivering highly relevant messaging to customers
  • Set KPIs against business objectives and report on delivery of results. Use results data and hypothesis testing to continually optimise campaigns and inform new plans
  • Lead Programmatic innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our programmatic offering forward
  • Stay on top of industry trends and techniques, always looking for 'what's next' while Identifying new marketing opportunities and developing test plans
  • Partner with peers across the wider Global Marketing team including creative, analytics, the Americas growth team, and product to plan and manage activity

You Have:

  • Deep understanding of the programmatic landscape, with experience planning and buying self-serve programmatic through some of the following platforms; DV360, TTD, Amazon, Yahoo etc
  • Experience with marketing technology. You understand the challenges involved with measurement of programmatic activity and have experience designing and implementing a technology stack that allows for long-term growth
  • Proven experience managing campaigns to multiple KPIs from awareness to response, with experience of attribution, conversion tracking, and optimising towards strict KPIs
  • Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
  • Experience with customer segmentation, profiling, and targeting, with a desire to understand the customer
  • Agency and stakeholder management experience across programmatic buying
  • Experience partnering with creative teams, marketing, product, and technology teams to build and use tools to ensure marketing at scale
  • Deep knowledge of performance media and analytics (can turn data into a story)
  • English language skills are necessary, additional languages are beneficial

Our Benefits:

  • Paid Vacation Days
  • Health insurance
  • Commuter benefit
  • Learning and development benefits
  • Employee Stock Purchase Plan (ESPP)
  • Mental Health & Family Forming Benefits
  • Corridor Travel Benefit Reimbursement

We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.