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Senior Data Analyst - Marketing

Remitly

Remitly

Marketing & Communications, IT, Data Science
Seattle, WA, USA
Posted on Saturday, November 11, 2023

Job Description:

Remitly is on a mission to transform the lives of immigrants and their families by providing the most trusted financial products and services on the planet. Since 2011, we have been tirelessly delivering on our promises to immigrants sending their hard earned money home. Today, we are reimagining international payments at scale and building new products to create deeper relationships with our customers and their loved ones across the globe. Join over 2,700 employees across 10 offices who are growing their careers while having a positive impact on people globally.

Remitly is registered as a Money Services Business in the U.S., Canada, EU, United Kingdom, Singapore and Australia. Each of these jurisdictions require, among other items, that Remitly maintain a comprehensive Risk and Compliance Program.

About the role

Remitly is significantly increasing our investment in building brand awareness as a way to be top of mind of our customers when they have a need to transfer money. As a Senior Marketing Analyst, you will drive analytical decisions for Remitly's brand marketing and upper funnel channels, including audio, TV, OOH and other offline channels.This includes measurement and reporting, campaign design and optimization for the channels, contributing directly to growth in acquisition of customers in an efficient manner. You will also be a close partner to your Marketing colleagues and collectively drive decisions that shape the roadmap of Remitly’s brand awareness efforts. In addition, you will be a thought-partner and mentor to analysts on the team.

What You'll Do

  • Build and optimize a robust measurement framework for measuring return on investment from brand and upper funnel investments and enabling strategic decisions. Use a variety of metrics and data sources to tell a coherent overall story.

  • Partner closely with the Marketing team to design tests and implement analysis to generate actionable insights. Provide ongoing campaign analysis and reporting using a defined set of KPIs.

  • Build measurement plans based on strategic goals, communication goals and media strategies

  • Design and implement reporting dashboards that track important metrics and performance trends, and provide actionable insights to marketing leadership.

  • Proactively identify and interpret important drivers behind marketing and media performance and deliver insights to channel owners to improve the efficiency of spend and performance of media as aligned with our goals

Key Qualifications

  • 5+ years of experience in marketing analytics, experimentation and comfort with basic statistical techniques (including causal inference and regression analysis).

  • Ability to represent complex information in easily understood visualizations (including Tableau, Excel (can perform complex functions)).

  • Expertise in SQL, R or Python, and data visualization tools (e.g. Tableau, Periscope).

  • Experience in building regular reports/dashboards to measure channel performance, support decisions on P&L management, find opportunities and performance trends while also helping analyze metric trends

  • Ability to communicate clearly to executives, channel owners, partners, and influence strategic business decisions

  • Strong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and driving decision making

  • Biased for action: willing to build the first prototype, and continuously improve based on learnings.

  • Have a natural curiosity to dive into the details and have a strong analytical mindset.

Desired Qualifications

  • Strong knowledge of upper funnel marketing channels and the role they play in the marketing funnel

  • Knowledge of Media Mix Modeling methods and their usage in measuring return on investment

Our Benefits

  • Flexible paid time off

  • Health, dental, and vision benefits + 401k plan with company matching

  • Company contributions to your HSA plan, if you choose one

  • Employee Stock Purchase Plan (ESPP) available for eligible employees

  • Continuing education and corridor travel benefits

Remitly is an Equal Opportunity Employer. Equal employment opportunity has been, and will continue to be, a fundamental principle at Remitly. We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.

Remitly is an E-Verify Employer

Compensation Details. The starting base salary range for this position is typically $120,000-$150,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.