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Contractor - Bilingual Marketing Manager

Remitly

Remitly

Marketing & Communications
Seattle, WA, USA
Posted on Thursday, September 14, 2023

Job Description:

As a Marketing Manager Contractor, you will work on end-to-end marketing supporting new products. You will focus on the strategic development and direct execution of full funnel marketing and media campaigns (paid, owned, organic) in close collaboration with our growth marketing, product marketing and new product teams. You will report into the Sr. Growth Marketing Manager.

You Will:

  • Strategy: Develop a holistic, flexible marketing strategy that encompasses paid media (SEM, Meta, YouTube), owned media (email, push notifications, CRO), promotions and use of 1st party data that will allow us to test into and scale new products.

  • Execution: Develop, execute and report all paid and owned and organic media plans.

    • Develop and execute testing roadmap, including reporting.

    • Create all paid media plans, execute buys and provide reporting for Google and Meta platforms.

    • Manage execution and reporting of owned channels marketing (Braze, CMS).

    • Coordinate implementation of any pixel or reporting architecture necessary for campaign implementation and analysis.

    • Ensure reporting systems are in place.

  • Cross-Functional Relationship Management: Build and maintain relationships with our product marketing, owned channels, marketing platform, analytics and new products teams. Ensure clear communication and status reporting across teams from project kick-off to completion.

  • Performance Analysis: Responsible for working with marketing analytics on test design, set up, execution and reporting. Ensure reporting systems are implemented and lead reporting analysis throughout campaigns and tests, sharing regularly with stakeholders.

You Have:

  • 5+ years of experience in marketing with an understanding of full funnel marketing, with a focus on paid media.

  • Experience successfully developing and executing strategic marketing campaigns across organizations.

  • Experience launching and driving growth for new products (0-1 growth initiatives)

  • Direct experience implementing media buys on major media platforms: Google, Meta.

  • Understanding or proficiency in owned media tools (email, push notifications) and CRM tools.

  • Experience managing testing roadmaps.

  • Bilingual in Spanish and English

  • Ability to work across different marketing departments (product marketing, marketing tech, media, analytics).

  • Preferably experience standing up marketing for new products in the tech space.

Remitly is an Equal Opportunity Employer. Equal employment opportunity has been, and will continue to be, a fundamental principle at Remitly. We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.