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Demand Generation Specialist

OpsLevel

OpsLevel

Marketing & Communications, Sales & Business Development
Canada · United States
Posted on Wednesday, January 24, 2024

About OpsLevel

OpsLevel is the leading internal developer portal designed to help engineering teams build, ship, and maintain software better than ever. We believe that developer portals are the linchpin to a successful developer experience. With customers like Duolingo, Sotheby's, Keller Williams, and Hootsuite, we know that the best businesses in the world prioritize a great developer experience in order to beat the competition.

We're a fully-remote team of folks who care deeply about the daily lives of developers, with team members across North America and Europe. OpsLevelers live our company values on a daily basis and when we’re not heads-down on a project or collaborating in real-time over Zoom, we're competing in trivia over lunch or sharing the latest fur baby photo in #pets-to-make-you-live-longer.

Our culture and values are very important and ground us in how we interact as one team:

Empathy - Think of others; think of your users

Growth Mindset - Get comfortable with being uncomfortable

Intellectual Honesty - The best solution is more important than anyone's ego

Focus & Efficiency - Keep the main thing the main thing

Simplicity

About the Role

As a Demand Generation Specialist at OpsLevel, you will play a pivotal role in driving awareness, engagement, and demand through strategic marketing initiatives. This position is perfect for someone early in their career who is eager to learn and grow within the marketing field. You'll work closely with our marketing team to develop and execute campaigns, analyze data, and contribute to the overall success of our demand generation efforts.

What You’ll Do

  • Plan, create, and execute multi-channel marketing campaigns, including outbound/inbound, social media, events, and webinars.

  • Support email marketing efforts, handling segmentation, A/B testing, scheduling, and tracking.

  • Identify opportunities for content creation to improve coverage and support throughout the buyers journey

  • Collaborate with sales, revops, and other cross-functional teams to help build and support campaigns

  • Help in the production of the OpsLevel podcast and supporting content (clips, social copy, etc)

  • Build out and report on paid social campaigns and look for new opportunities to reach our target audience

  • Apply research, both quantitative and qualitative, to better understand our ICP, improve campaign performance, and identify new opportunities

Who You Are

  • 2 years of professional experience (ideally in a customer facing or marketing role)

  • Familiarity with Hubspot/Marketo and Salesforce

  • Strong technical aptitude and an ability to learn new tools quickly and self-sufficiently

  • Understand marketing, sales, and business processes

  • Highly motivated, driven and self-starting individual

  • Ability to work collaboratively with teams within the organization.

  • Creative thinking and problem-solving skills to develop innovative demand generation campaigns

Bonus Points If You...

  • Have worked with a technical audience

  • Experience with Email, Social, and/or Paid Search

Compensation

We offer market-leading compensation, including equity, based on the skill set and aptitude of the candidate.

"Should I apply?" - Yes!

If you meet some or most of what we're looking for, we want to hear from you, and if you’re unsure - apply anyways!

What do I need to interview with OpsLevel?

Not much! A working web camera, microphone, and (ideally) a quiet place with minimal background noise.

Additional Information

We are building an inclusive and welcoming workplace where employees feel appreciated, valued and free to be who they are regardless of their gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes them unique.

OpsLevel is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please let us know and we’ll work with you to meet your accessibility needs.