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VP, Product Marketing



Marketing & Communications, Product
Oakland, CA, USA
Posted on Wednesday, July 3, 2024

About the Job:

LaunchDarkly is looking for an experienced VP, Product Marketing to build, lead and grow our Product Marketing team. This team will understand our customers and market, define our target personas, develop messaging and positioning, develop and own net-new product plans, and support the broader commercial organization to give developers the power to build their best software and buyers the confidence to partner with LaunchDarkly.

At its core, you and your team needs to know our audience, know our value, and help connect the dots between the two. You’ll actively help your team prioritize and coordinate, ideate and strategize cross-department with your peers in Product, Sales, Engineering and every other part of the business.

You are creative, technically adept, have grown up through the Product Management or Sales Engineering ranks, enjoy customer engagements, excel at influencing the influencers, are savvy at enabling the sales teams, and credible at informing product roadmap directions. You have the confidence to lead cross-functional programs and strategies across the executives, sales and marketing teams.


  • Own, build and improve on strong product positioning and messaging, based on a deep understanding of our customers, competitors, and overall market

  • Understand and support all sales channels via training, tools, and collateral

  • Expand and update our go-to-market strategies and tactics, and facilitating the transition from a single-product organization to a product-portfolio driven one

  • Track and manage a portfolio of GTM initiatives

  • Support your team and enable them to be at their best, connecting them to the resources they need when required

  • Coordinate and collaborate with stakeholders across LaunchDarkly to execute on common goals, and gather feedback


  • Product Marketing leadership experience in the DevOps ecosystem

  • Technical background preferably as a Software Developer, Product Manager, or Solutions Engineer

  • Strong interpersonal skills and ability to collaborate across the company

  • Strong program management, process execution skills, and highly detail oriented

  • Ability to evaluate and prioritize initiatives based on context and expected ROI


Target pay range for a Level E1 in San Francisco/Bay Area: $275,000 - $308,000*

*Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

  • Improving the velocity and stability of software releases, without the fear of end customer outages
  • Delivering targeted experiences by easily personalizing features to customer cohorts
  • Maximizing the business impact of every feature through the ability to experiment and optimize
  • Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
  • Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at

One of our company values is 'Widen the Circle'. Which means we seek out diversity of perspectives to get better results. We understand everyone has their own unique talents and experiences. We encourage you to apply to this role even if you don’t think you meet 100% of the qualifications outlined above. We can find out together if it's the right match for your skillset.

Do you need a disability accommodation?

Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.