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Demand Generation Marketing Manager

Freshpaint

Freshpaint

Marketing & Communications, Sales & Business Development
United States · Remote
Posted on Wednesday, July 3, 2024

About Freshpaint

Customer data is the fuel that drives all modern businesses. From product analytics, to marketing, to support, to advertising, advanced data analysis in the warehouse, and even sales – customer data is the raw material for each function at a modern business.

For highly regulated businesses in healthcare, it’s always been a challenge to harness that customer data and get it to the marketing and analytics tools that require it while following patient privacy laws….until now.

Something as simple as running ads to get more users is simple for an e-commerce of software company to do. But common web analytics and advertising tools collect sensitive user identifiers and healthcare information automatically. Those same tools are not HIPAA compliant.

We provide a layer of data governance to make current web analytics tools HIPAA-compliant. For analytics, our customers can continue getting the insights they need to improve the patient experience. For marketing, Freshpaint safeguards health information while helping our customers promote access to care through popular advertising platforms like Facebook, Google, and others.

In short, we help healthcare marketers promote access to care and safeguard patient privacy at the same time. This is an important, complex problem in a massive market (healthcare is 20% of the US GDP).

Our customers manage their customer data with two offerings:

  1. Privacy Platform. We help healthcare providers automate their website’s + app’s HIPAA compliance, and safeguard first-party customer data across their tech stack.

  2. Data Activation Platform. We make it really easy for teams to activate customer data using their preferred analytics, data, and marketing tools.


We’re fully remote. If you strongly value in-person work, Freshpaint is likely not the best fit for you. Even though we don’t care where you’re located, we need employees to be based in the US. Many of our team is concentrated in various metro areas like SF or NYC.

To balance out our remote-ness, we gather the team 2-4 times per year for offsites. We’ve been to Greece, Jackson Hole, Cabo, Santa Fe, and California wine country in the recent past.

We’re backed by leading investors including Y-Combinator, Intel Capital, and angel investors like the Head of Data from Slack, Head of Data at LinkedIn, and more.

Who we are:

Freshpaint was founded by web analytics veterans who realized how hard it was for highly regulated companies to collect and use customer data in a compliant way. We started as part of Y Combinator’s S19 cohort and have been focused on enabling healthcare companies collect, safeguard, and activate patient data since.

In the beginning of 2023 the government issued updated guidance around HIPAA, basically making our software a requirement to use for healthcare companies. As a result, we're one of the fastest growing software companies on earth right now.

Our team has deep analytics and growth experience, with all of us coming from high-growth companies like Heap, Pendo, Iterable, Quantum Metric, and Retool.

If you value lots of freedom and ownership in your work, interfacing with customers, and working on a product with high customer impact, then Freshpaint is your home.

What you’ll do:

  • You will own the motion that expands our Total Addressable Market (TAM). To date, Freshpaint has built our business focusing on healthcare providers. Recently, we’ve seen an uptick in interest from other HIPAA covered entities (like payers, retail and online pharmacy, and consumer health tech). Your mission will be to build a pipeline from these companies.

  • You’ll work directly with the Demand Gen, Sales, Field Marketing, and Content teams to build, launch, and manage campaigns across paid social, display, events, and other activities to optimize the capture of that demand, resulting in pipeline growth.

  • Collaborate with our Partner Marketing team to establish relationships with marketing agencies that can open the door for us at prospect companies.

  • You will drive the distribution of our thought leadership content, leveraging blogs, webinars, podcasts, and other content to capture ICP targets.

  • Report on wins and losses. Part of this role will be trying new platforms and campaign types to discover what motions we can double down on. It will be important to have a good handle on the goals for each effort and how we are performing in relation to those targets.

  • Advocate for success. Tell us what you need to win so we can get it for you.

  • Utilize Hubspot, LinkedIn, Snitcher, RollWorks, and other tools to get the job done

  • Provide feedback on the content roadmap to make sure you get the content needed to run your campaign.

  • Collaborate with Field marketing to set up events, webinars, and other activities that will be crucial for your success.

What you'll bring:

  • 5+ years B2B marketing experience in demand generation, delivering pipeline using a broad range of channels

  • Demonstrated experience successfully executing vertical specific campaigns

  • You can own a number. You owned growth results and can proudly walk us through how you did it, step by step.

  • You’re totally dependable with unstructured tasks and you can set your own focus/priorities.

  • You get things done – fast. You take ownership and solve problems when you see them.

  • You have high empathy and a keen sense of understanding how other people think.

  • You treat feedback as a gift and are not afraid of difficult conversations.

  • Strategic Mindset - ability to plan and execute a campaign from end to end

  • Bonus points for experience at a high-growth startup or marketing to insurance or retail pharmacy

Compensation

  • $130 - 150k cash compensation. 75/25 comp split and variable compensation is based on pipeline attainment.

Benefits - what we offer in return:

  • Joining a high-growth venture-backed startup as part of the early crew. You will be employee #60-70ish.

  • Competitive compensation with generous, employee-friendly equity. We have a 10-year exercise window.

  • Freshpaint Fridays: Half-day Fridays. Every week.

  • Unlimited PTO, with a minimum requirement of 2 weeks per year. Plus various observed holidays.

  • 100% remote

  • Flex in-office if you want with $150 WeWork credits each month

  • 401k

  • Health, dental, and vision insurance 100% covered by the company (some states it’s 99% because laws).

  • Mental health benefits - therapy appointments and more covered by the company

  • 2 Treat Yourself Days per year: We'll pay you $100 to take a day off and do whatever makes you happy. The only catch is you have to share what you did with the rest of the team.

  • Generous parental leave

  • Paid Spotify

  • Health & Wellness benefit – gym membership or similar covered

  • Regular team offsites 2-4 times per year. We’ve been to Greece, Jackson Hole, Cabo, Santa Fe, California wine country, and Mexico City in the recent past.

  • Ownership of your work, collaboration with a close team, and direct access to founders and what it’s like to build a startup. If you leave to start your own company, we'd love to be your first angel investors.

If you are interested in reading more about our team and our values, check out our team page.

Interested? How to apply

Please reach out even if you don’t meet all criteria! If you’re smart and driven, we’d love to hear from you.

What happens after you apply

If you apply online, you will hear back if you're a fit within a week or two. You will not hear back if you're not a fit (or the position gets filled before we have a chance to chat). We look at everything, we promise.