Team Summary

The Product Marketing team at CircleCI is responsible for generating customer insights that inform the product strategy, crafting the go-to-market strategy to grow our audience, and driving adoption of our product and features. Product Marketing is a cross-functional role that collaborates closely with Product, Marketing, Customer Success, and Sales. We’re looking for a candidate who thrives on the breadth, variety, and cross-functional nature of Product Marketing. If you approach challenges with curiosity and a bias to action, we’d like you to join our Team!

What You’ll Do

• Own the go-to-market strategy and grow our developer audience while driving adoption of our product and features.
• Work closely with our Product Managers to bring products to market thoughtfully.
• Understand our customers, target segments, buyer personas, and the community. You will serve as the voice of the customer and advocate for their needs.
• Craft compelling narratives and value propositions for our offerings.
• Create marketing collateral and, programs, and campaigns to drive product adoption and product engagement.
• Present, share, and train individuals across the org on processes, programs, and enablement materials.
• Define measurable success. Own reporting and analysis for those success metrics. Drive for results and use data to measure progress and recommend improvements.
• Conduct competitive research and analysis. Synthesizing insights to strengthen product differentiation and positioning.

What We’re Looking For

• 5+ years of work experience in product marketing or similar roles for a tech company.
• Prior experience working on go-to-market initiatives, we’d like to hear your playbook for Product Marketing success, key wins, and how you can apply your learnings at CircleCI.
• You’ve launched and driven adoption for new products and services, owning and achieving key KPIs.
• You have experience influencing product development and product strategy.
• Excellent storyteller and communicator. You have empathy for users and are able to adapt your communication to engage with the right stakeholders. You have excellent verbal and written communication skills.
• You have a passion for technology and have the ability to explain and distill information about technical concepts to a non-technical audience.
• You have a bias towards action and are able to thrive in dynamic, fast-moving, hyper-growth environments.
• Strong stakeholder management skills with experience working cross-functionally.
• Preferred: Experience in the software development tools ecosystem.