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Senior Performance Marketing Specialist



Marketing & Communications
Posted on Friday, May 17, 2024

AutoLeap is looking for a Senior Performance Marketing Specialist to join our strong team of repeat entrepreneurs looking to expand their success into SaaS software for the automotive repair space. This is a unique trailblazer opportunity with explosive growth potential. You will become an important member of the core team, influence the company's continued success, and help shape the future of the automotive industry.

Why AutoLeap?

AutoLeap is a full-suite shop management solution for the auto repair industry. We are on a mission to improve the lives of shop owners around the world by bringing modern software innovations to their underserved market. We are an international startup that values doing things differently and having fun along the way. Our leadership team consists of repeat CEOs, EY Entrepreneurs of the Year, Canada’s Top 40 Under 40, and hails from BCG, Bain, Wharton and Stanford.

As a Senior Performance Marketing Specialist, you will:

  • Own the planning and management of paid channels like Google Adwords, Gartner sites, G2, Microsoft Bing, LinkedIn, Facebook Ads, etc.
  • Ensure that our ads accounts and every component associated with them are fully compliant with the respective policies
  • Own the entire funnel for leads coming from the PPC Channel as a whole (from lead generation to closed wons)
  • Develop and optimize PPC campaigns across platforms to increase conversions
  • Conduct comprehensive keyword research and create ad copies that are compelling, relevant and targeted to the right audience
  • Propose, initiate, and implement optimizations in the ad channels
  • Propose, initiate, and implement different experiments to explore growth opportunities. The idea is to increase our lead generation efforts month over month against the planned budget
  • Analyze and interpret data from various sources to make data-driven decisions and maximize ROI from advertising
  • Collaborate to align paid advertising efforts with broader marketing goals
  • Stay up-to-date with the latest advertising trends in the automotive industry to drive innovation and results

To be successful in this role, you will need:

  • Strong academics from a top institution
  • 3+ years of professional experience in managing revenue-generating PPC campaigns. PPC Management in B2B SaaS is highly preferred.
  • Proven track record of past successes and role progression
  • Strong knowledge of mentioned paid channels and how they are evolving during the AI revolution
  • Eagerness to learn new channels and a roll-up-your-sleeves mentality
  • Analytical mindset and experience with budget management, bid strategy, and cost-per-conversion optimization
  • Ability to multitask and prioritize between competing tasks
  • Passion for startups and for solving tough problems
  • Sense of ownership in your performance and its impact on the company’s success
  • Excellent written and verbal English communication skills